Email Marketing Manager

Tel Aviv · Full-time

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About The Position

YOURSTORY GROUP is looking for an Email Marketing Manager, to reinforce the Retention Team. This person will be responsible for the creation, implementation and optimization of all automated Marketing campaigns, customer lifecycle workflows and data capture projects. It requires both creative and strategic skills. This is a full-time position from our Herzeliya office.

 

Responsibilities

• Creation, implementation, optimization and strategy of all automated Marketing campaigns (i.e. welcome series, retention, reengagement emails, transactional emails,…)

• Responsible for all data capture projects and strategies (i.e. subscription pop ups, gift calendars, preference centers,…)

• The creation and implementation of retention email campaigns.

• The creation part requires excellent creative writing skills in English

• The implementation part requires technical skills

• The optimization part requires analytical skills that can be translated into actionable improvements

• The strategic part requires a helicopter view and insights in the entire customer flow and needs.

• The Marketing Automation Manager is responsible for and managing the entire automated customer lifecycle workflow.

 

Requirements

• Creative. Driven and passionate.

• Strong copywriting skills.

• Is capable to understand, analyze and utilize customer data.

• Create clear reporting and action items about his / her projects.

• Self-learner – can adapt to new things quickly and come with solutions independently.

• Eager to learn and enthusiastic to come up with new strategies that will improve our retention performance.

• Strong strategic capabilities to manage the entire automated customer workflow

• A good understanding of an online customer experience and knows what to communicate at the right time for the right audience.

• Team player and loves to brainstorm about ideas with colleagues to come to the best results.

• Detail oriented, perfectionist in QA

• Works in a highly organized way and knows how to work with deadlines.

 

Advantages

• Experience in copywriting

• Experience with Klaviyo

• Experience in marketing automation, email marketing or data capture

• Native English speaker

• Strong in data and analysis. Good excel and reporting skills.

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